¿Debe un Guía Turístico estar en LinkedIn? Una reflexión necesaria para nuestra industria
“Should a tour guide be on LinkedIn? A reflection our industry needs”
Place: Ecuador, from the Galápagos to Pastaza
Someone told Allyson that tour guides have no business on LinkedIn. Her answer is an essay on what the job really involves: reading a group, researching culture, designing experiences and, often, representing the country to visitors who arrive knowing little about it. She shares moments when guides were underestimated, links guiding to David Kolb’s cycle of learning by experience, and argues that AI can describe a place but cannot read a group or adapt on the spot. Her conclusion: guides should be visible as professionals, while travellers’ privacy stays protected.
“El territorio enseña transformación.”
